• Heather Dankert

The value of branding at eye level.




I'm not talking about your eye level. I'm talking about your walking billboard's eye level (customers and clients!) There are a few tricks to making this a successful endeavor. 


Your Branding Art


A brand isn't just a logo. It should include icon flourishes, embellishments, colours, shapes, and textures that your customers and clients will recognize as being part of your brand. It also includes your corporate messaging and campaign messaging. Right now you should have a Pandemic Campaign on the go that has a certain look and feel. Take all the elements from this campaign and share them in your promotional products.Give it a retail look and it will be worn more often. 



The Top 1/3 of the Human Body


We talk to people by looking them in the eyes or at least the part close to the eyes. When we do this our peripheral vision picks up basically the top part of the person's body. This is where you want to place your branding. The observer may not even consciously notice your branding, but their brains absorbed it on an unconscious level. And that is very good for you and your bottom line. 


So what are your best options for a good ROI?


You'll need to look at who your customers are. What do they wear, what do they do and where will they be most likely to be spending their time over the next few months? Once you have that down you can start looking at your options. The most popular options would be hats, masks, t-shirts, and hoodies. 


How about thinking outside of the box? Here are some ideas to get you started. 

  • Big golf umbrellas

  • Can coolers - raises to the level of the eye when someone drinks

  • Drinkware

  • Light jackets

  • Backpacks

  • Camp chairs

  • Headphones

  • Cooling towels



Contact me now and let's get your marketing message promoted on items that will have a higher hit ratio than an online ad or post. 


dankert.ca

 

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